Kristi Farsolas

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Fashion Counsel Series

We wanted Schiff to be known as a progressive and welcoming place for people to work and connect with each other. We also wanted Schiff to stand out from our peers and to be a firm that clients want to hire.

 So, to achieve all of this, we quietly began to refresh our brand. We started by evolving the firm’s visual identity (colors, fonts, graphics, and images) and turning black and white photos to color – bringing the firm and our people to life. We first applied these brand changes to our internal communications and slowly started updating our external marketing platforms across print, digital, and mobile, so that no matter where a client is located or how they are reaching us, they will have a consistent and dynamic experience with Schiff.

 This refresh was driven by our internal MarCom and Creative team. We were able to achieve a fresh new look and approach to our clients, our brand, and our internal stakeholders for  minimal cost by revamping our existing platforms.